Over the past three decades, Terry Green has watched many trends in the car industry come and go. When he started, the vast majority of cars he leased were North American. Today, eighty-five percent of his business comes by way of imports. Green has also witnessed the SUV and minivan revolution. The real difference between 1975 and today however, is variety. So many more products are offered in the marketplace and competition has increased immensely. Fortunately, his company has been uniquely safe from the unpredictable whims of consumer preference because it can offer whatever consumers demand.